New trends will come around all the time. Some will flourish and disappear as quickly as they began, and others will stand the test of time (at least until the next big thing). The digital market place is an ever changing sphere, and companies looking to keep up with current trends and stay ahead of the competition will need to be adaptable.
More and more companies are trying out video content in order to move their way up the Google ranks. Video advertisements are also becoming increasingly popular and the use of these are expected to skyrocket in 2016, as users become more accustomed to this way of communicating. When considering the fact that Google also owns YouTube, the possibilities of video advertising seem endless.
The ever mounting evidence that demonstrates digital marketing as a necessary tool to increase online visibility, has meant demand for effective digital strategies has risen exponentially within recent years. However, as with all services, when demand is high the price is also raised. As the online world continues to advance in various way, prices for advertisements and SEO may also continue to increase. However, respectable experts like SEO agency in London will never charge you more than a fair rate, and you should always be able to see the benefits of work carried out by digital marketers within the first few months.
When Google released their report that demonstrated the majority of its searches came from mobile devices, companies far and wide hurried to adapt their website for this medium. Smaller companies without the means of optimising their sites quick enough chose to direct mobile visitors to an appropriate landing page. On the other hand, it may be argued that if a business is having to catch up with the mobile generation in its relatively early emergence, they may be already too far behind to ever catch up. The reports that demonstrate our continued relationship with our mobiles when it comes to searching for information on the web, mean that search engines (Google) may continue to look more favourably on those optimised for this platform for the foreseeable future. Even if search engines didn’t favour sites optimised for mobile, many businesses could still miss out on a large portion of custom by not appearing well on this platform.
In a world full of efficient ways to stay in contact with another, the old school email may be seen as a dying communication tool. However, in comparison to generic and spam emails, personalised emails see a 20% increase in open rates. E-marketing is still a great way to deliver information to a large group of people in one hit, as well as target a certain area of your demographic.